CREATING THE PERFECT BLOG POST
When creating the perfect blog post here are a few things to consider:
Mental Preparation Steps:
1) Goal In Mind
2) The Bridge
3) Keyword
4) Write
5) Call To Action
6) Analyze, Repeat Daily
Flow Chart
Value Article w/ Keyword-> Bridge -> Call to Action -> Goal in Mind (Lead/Sell/Branding)
1) Goal In Mind - End Result
• Determine what you want the blog post to do.
• Make a sale - to drive visitor straight to buying something useful.
• Generate a lead - when a visitor leaves their email to be notified on your updates.
• Connect person to one of your social network pages (Facebook, Pinterest...) - this is long term
brand building.
• Example - If this article was valuable to me and want to connect with me personally you can do
so by putting your best email on the next page by click this button -> “Button”
2) The Bridge - Connecting Article To Goal In Mind
• How you will take a blog article and transition the reader to your “Goal In Mind”
• If writing a review, how does the review connect your reader to what your goal is?
• Example - Article Review on Vacuum Cleaner Brand XYZ
• The good vacuum cleaners are expensive these days.
• The better alternative is having a maid/house cleaner come over and do the cleaning and
post checklist require that they use this specific vacuum cleaner.
• The professional hired help is more expensive, but the job is done better overall as
you get a better job done plus you saved time.
• The increased cost can offset with your secondary income streams.
• If you don't have a secondary income stream that allows you for these luxuries, you can look at
what I do here -> Your Link going to a income opportunity.
3) Keyword - Specifically What Visitor Typed In Search
• The keyword determines exactly what the visitor is wanting:
• keyword cheap hotels in Las Vegas = visitor is looking inexpensive hotels so articles
showing low rate hotel room is what they are expecting.
• Keywords determines:
• The amount of daily Free/Organic traffic
• The competition level (how hard it will be to rank on the first page or top 3)
• Types of Keywords
• Broad Keywords - 1-2 words, generally generic, most traffic, most competition
• Long Tail Keywords - 3+ words, specific, smaller traffic, lower competition
• Example - cars, hair, work from home, home business
• Example - 2008 Ford Mustang Dallas Convertible, hair cut near Houston airport, work from
home in 2013 on the computer, home business that a grandma can do online
• Considered “buyer keywords” due to being specific to the visitor
• Example: “My hair turned white and I need to change it back in 1 week”
• The visitor to google who types that keyword above is in dire need of help. There is going
to be little competition for that exact match and delivering a product that can solve that
problem would be a slam dunk sale.
• Keyword Ideas
• Your hobbies
• Popular hobbies
• Your interests
• Popular interest
• Current events
• Controversial topics
• How To
• Fly fishing
• College football
• Presidential election
• Banning firearms
• How to make a chocolate truffle cake
• How to make a website for mom and pop shop4) Write - Solve People’s Problems
4) Write to solve a specific problem your visitor has. People search on the internet to figure
something out, research, solve a specific problem.
• How To Articles
• Question and Answer Articles
• Boredom - entertain your visitor ;)
• Write to a person, not a robot (Google).
• This will take you a little longer to attract free traffic but it’s more sustainable and your
target audience is people.
• Write easy to digest paragraphs not 50 sentence paragraph blocks.
• People read on their phone and on the go. Having proper spacing and flow allows the eyes
to scan faster. Unless you're writing an essay to an essay reading visitor who is expecting it.
5) Call To Action - Get People To Do Something
• This is where the “bridge” kicks in and you tell the visitor to do something.
• Example - If you are looking to build a fan base of people who collect brownie recipes your
article should “bridge” into how the visitor needs to fill in the form below to be put on your
brownie newsletter.
• Example - If you are a consultant and your visitor read your awesome article on the
reasons why life insurance and car insurance are needed more than ever. You then direct
them to taking action and filling out an application survey so you can call them back
6) Analyze, Repeat Daily - Correct and Go
• Checking out how previous articles are doing
• Are they getting free traffic from search engines?
• Are people in social networks, engage with the article?
• Is it getting you any kind of trackable result?
• Take that analysis and tweak what you're doing
• Choose an easier keyword to win (beating the competition) - not showing up in Google
search engine on first page.
• Choose a higher traffic keyword - if current keywords are ranking but no traffic
• Are people coming but not doing anything - need stronger call to action
• Consistent Massive Daily Action
If you do these things you will be well on your way to
Creating The perfect Blog Post .
Your friend Charles
CREATING THE PERFECT BLOG POST
